Mont Marte
Mont Marte Chocolates crafts an irresistible lure, turning chocolate cravings into valuable leads by blending the joy of a potential win with strategic data collection. Our solution helped the company in driving brand engagement and growth.
Industry
Retail
Technology
Kotlin, Swift
Key Takeaway
Driving Growth with Gamification
Sweet Success – Mont Marte’s Chocolate Draw App Boosts Lead Generation and Sales
Business Objective
Mont Marte Chocolates was looking to boost its brand visibility and sales through an enticing chocolate draw competition. To achieve this, they developed a captivating Android application named Mont Marte Chocolate Draw, using the Eclipse IDE with Android development tools. With just a single screen, participants could easily register for the draw and instantly receive a confirmation message. This streamlined process aimed to attract a larger audience, using the popularity of the chocolate draw to expand Mont Marte’s reach.
Business Challenges
Mont Marte faced the challenge of generating leads through their Android application. To kickstart the sales cycle effectively, the company needed to capture leads based on a chocolate draw competition. Achieving this required a thorough analysis of the target market and a strategy that would engage decision-makers within it.
Solutions Proposed
To improve lead generation, Mont Marte integrated InfusionSoft, a leading marketing platform. InfusionSoft ensures that each contact engages with your brand before direct interaction, tracking lead sources to identify the most effective methods for attracting new leads and converting them into customers. By embedding InfusionSoft’s tracking code into the application, each contact who fills out a form is automatically assigned a lead source, which can also be manually assigned when importing lists or creating contacts. The application features a message section for client communication, a user-friendly interface with social networking icons, and the ability to find and add friends to participate in the draw. Participants also have the chance to win a one-year supply of Mont Marte chocolates, making the app both engaging and rewarding.
Features
- Dedicated messaging section
- User-friendly interface for easy navigation
- Social networking integration allows social interaction within the app
- Snapshots and sharing allow for feedback and future reference
- Interactive gestures for an engaging user experience
Impact
- The Android application turned users into active participants
- New leads were effortlessly converted into customers
- The solution was cost-effective as Android programming requires less investment
- More market penetration by reaching people of all ages
Technologies and Tools
Let’s work together to solve your business challenge
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